The venture was started by Danish innovation corporation EcoXpac in 2010, With all the Carlsberg Team joining in 2015 to initiate the “The environmentally friendly fibre bottle”, a project in which Carlsberg and EcoXpac were collaborating on a primary paper bottle prototype based upon recycled fibres. We're Paboco, the paper https://wateringabletop.finance.blog/2025/02/26/customized-bottles-gable-top-paks-eco-smart-packaging-revolution/