Firms need to design their business enterprise capabilities which has a complete-channel vision to acquire the longer term Chinese customers who are becoming progressively complex and multichannel. The most important e-commerce corporation in China, Alibaba, has introduced a growing chain of cashless supermarkets contrary to something from the US. https://www.madjor.com/insight-article/why-madjor-is-the-go-to-top-branding-agency-for-leading-brands