. They’re reacting to uncertainty. They’re wanting to obtain their footing in a space that’s regularly shifting. Avert scope creep: Hold pilots modest and targeted, celebrate quick wins, and resist the temptation to deal with every little thing at the same time. Not enough Sources: Leveraging the know-how of consultants https://www.ecom-group.com/2025/11/14/business-transformation-in-e-commerce-renovation-vs-innovation/